Bad Girl, Good Business

The 7 Series Part 2: Commtentment and Other Endearing Terms

Reading Time: 3 minutes No…that’s not a typo.  It’s a mash-up of community and communications and content (and other stuff), one of the themes that will flow through 2017. I’ll define it for you soon…read on, please! A few weeks ago, I wrote about the meaning of the number 7 and gratitudes for the coming year.  Because I’m something […]

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Tales of Content Horror: How to Exorcise Your Content Marketing

Reading Time: 5 minutes Content marketing “ninjas” are the 2016 equivalent of social media “gurus” Writing a blog or two, posting on Instagram and Snap, and speaking at a conference seems to be the new M.B.A. of Content Marketing. One doesn’t need to have a track record of delivering ROI, or experience managing the sales funnel, or proper use of a […]

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