Bad Girl, Good Business

Route 66 Installment #47: Technophobia & Seven Things You Need NOW!

Reading Time: 4 minutes Technophobia is fear of technology. It’s often irrational and, quite frankly, a huge barrier to many people who “missed the memo.” Although older people (like me) are often considered to be technology-challenged, I have actually been involved with tech-centric businesses since the 1980s and started using social media in 2005 — long before some of […]

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Route 66 Installment #35: Mike-Me-Up & Swag-Me-Up. Then Unplug Me!

Reading Time: 3 minutes Yeah, I know August is supposed to be all about unplugging. But, en route to my official unplugging (a couple of weeks with my kiddos and grandkiddos at the beach), I detoured to the Wynn Encore Hotel in Boston for B2BSMX, which is like the tech prom for business-to-business marketing and sales types. No gowns […]

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