Bad Girl, Good Business

The 100 Years Club Installment #2: I’m Dead (According to Instagram)

Reading Time: 3 minutes Even the beloved 104-year-old Mr. Peanut got a proper funeral* Imagine my total shock when I decided to boost a recent post about aging and ageism and discovered that Instagram’s ad targeting stops at 65. Unlike Facebook, Instagram doesn’t even add a + sign after the number. What’s even more disturbing is that 5 percent […]

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Route 66 Installment #47: Technophobia & Seven Things You Need NOW!

Reading Time: 4 minutes Technophobia is fear of technology. It’s often irrational and, quite frankly, a huge barrier to many people who “missed the memo.” Although older people (like me) are often considered to be technology-challenged, I have actually been involved with tech-centric businesses since the 1980s and started using social media in 2005 — long before some of […]

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