Bad Girl, Good Business

Tales of Content Horror: How to Exorcise Your Content Marketing

Reading Time: 5 minutes Content marketing “ninjas” are the 2016 equivalent of social media “gurus” Writing a blog or two, posting on Instagram and Snap, and speaking at a conference seems to be the new M.B.A. of Content Marketing. One doesn’t need to have a track record of delivering ROI, or experience managing the sales funnel, or proper use of a […]

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When a Millennial Fires a Boomer (Chapter 9)

Reading Time: 2 minutes Buh bye! Just as I was pondering how to wrap-up the final two “chapters” in my Millennial Mania series, I spoke to a 20-something Millennial (M) business owner who told me he just had to fire a Boomer (B) employee. We all hear lots of stories about friction between M’s and B’s in the workplace, […]

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