Bad Girl, Good Business

Life Cycles: INTERBIKE Part 1

Reading Time: 2 minutesSpinning around poles… was one of the highlights of my last trade show/conference journey. Here I am, back in Las Vegas for a whole different kind of spinning…the INTERBIKE International Expo, where bicycle dealers, manufacturers, clothing, health, and food brands, and lots of other bike-related businesses gather to find out what’s next around the curve […]

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Brand Mom: The 2017 Face of Motherhood

Reading Time: 3 minutesIn marketing, we often categorize consumers and buyers by persona. In life, we often label people based on their behaviors, fashion tastes, and quirks. When I was growing up, we had stay-at-home moms (the vast majority) and working moms (whose kids were often pitied by other mothers but envied by kids of stay-at-home moms — […]

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