Bad Girl, Good Business

Brand Mom: The 2017 Face of Motherhood

Reading Time: 3 minutes In marketing, we often categorize consumers and buyers by persona. In life, we often label people based on their behaviors, fashion tastes, and quirks. When I was growing up, we had stay-at-home moms (the vast majority) and working moms (whose kids were often pitied by other mothers but envied by kids of stay-at-home moms — […]

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“You’ve Got Spunk…I Hate Spunk!”

Reading Time: < 1 minute Today is Mary Tyler Moore’s 80th birthday! Ironically, it’s my second day living in Minneapolis. I would throw my tam o’ shanter in the air, but it’s on the moving truck at the moment. That subject line is a reference to one a line in one of my favorite groundbreaking TV shows of the ’70s. (See video […]

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