Bad Girl, Good Business

Tales of Content Horror: How to Exorcise Your Content Marketing

October 20, 2016

Reading Time: 5 minutesContent marketing “ninjas” are the 2016 equivalent of social media “gurus” Writing a blog or two, posting on Instagram and Snap, and speaking at a conference seems to be the new M.B.A. of Content Marketing. One doesn’t need to have a track record of delivering ROI, or experience managing the sales funnel, or proper use of a […]

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Looking Backward…Moving Forward

September 24, 2016

Reading Time: 3 minutesWhy do you look over your shoulder? Whether you’re driving or riding, glancing in your real view mirror or peeking behind you is important for safety — and perspective. I have a bad habit of dwelling on the past. But sometimes looking at where we’re coming from is important. It helps us avoid crashes. Having just come […]

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