Bad Girl, Good Business

What’s Underneath the Costume? Why You Need Brand Ambassadors.

Reading Time: 2 minutes We all know that social media, clever web developers, and jazzy LinkedIn profiles enable people to present their best selves to the public. During trick-or-treating season as kids, we avoided certain houses when our friends told us that the inhabitants were handing out healthy stuff like raisins or candy that wasn’t chocolate. Prospects will consider your […]

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Tales of Content Horror: How to Exorcise Your Content Marketing

Reading Time: 5 minutes Content marketing “ninjas” are the 2016 equivalent of social media “gurus” Writing a blog or two, posting on Instagram and Snap, and speaking at a conference seems to be the new M.B.A. of Content Marketing. One doesn’t need to have a track record of delivering ROI, or experience managing the sales funnel, or proper use of a […]

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