Bad Girl, Good Business

My Once-a-Decade Holiday Letter

Reading Time: 3 minutesHo, ho, ho and fa, la, la. 2020 is sort of a big deal. However, those of you who know me are aware that I don’t need much of an excuse to recap and make a list. I’ve never been one to do those annual “holiday update” letters, summarizing all the cheery family news from […]

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Brand Mom: The 2017 Face of Motherhood

Reading Time: 3 minutesIn marketing, we often categorize consumers and buyers by persona. In life, we often label people based on their behaviors, fashion tastes, and quirks. When I was growing up, we had stay-at-home moms (the vast majority) and working moms (whose kids were often pitied by other mothers but envied by kids of stay-at-home moms — […]

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