Bad Girl, Good Business

My COVIDiary: Installment 1

Reading Time: 3 minutesWhat is your new normal? This moment in business and life is unlike anything we’ve ever had to face. Yes…I’ve lived and worked through a recession and personal and professional disruptions. But during those times I was able to conduct meetings, attend business-building events, and speak at large conferences and gatherings. The pandemic has changed […]

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“That’s What I Like” (and Why): An Ode to Pepsi

Reading Time: 3 minutesPepsi’s new tagline is actually spot-on. I happen to like Pepsi Some brands appeal to me simply because of habit and inertia. Others really earn my love. I just finished researching stats about brand loyalty for one of my clients and then an e-mail/press release from Pepsi landed in my inbox. It was about Pepsi’s […]

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