Bad Girl, Good Business

Branded Content? Bah Humbug!

Reading Time: 2 minutes Boys & girls…here’s a holiday secret… Great storytelling is nothing new! And yet, the media is now all buzzing about “branded content” and “content marketing” as if digital natives and big brand companies just invented the idea of saying something interesting and compelling. The good news is this…we have stopped focusing exclusively on the MEDIA and […]

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Sex Sells

Reading Time: 3 minutes “Porn” and profits. They go together like Masters & Johnson and Lady Chatterley and her Lover. (Of course, the term “porn” is the eye of the beholder. Here’s a very dry and clinical definition by PBS. It’s enough to suck all the eroticism out of the word.) The industry is estimated to be $13 billion in […]

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