Bad Girl, Good Business

Immediate Gratifiers & Spoilers: Super Bowl Part 1

Reading Time: 3 minutes Indulge me in this feminist/marketer/sports viewer rant for a few minutes… Can’t we ever be surprised anymore? Should I be happy — or cynical — that advertisers are acknowledging women and minorities? And do I really need to be on the field with the players? Or wear a silly “helmet?” As much as I’ve loved […]

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Screw the Shadow…Drink a Beer Tonight!

Reading Time: < 1 minute I love the concept of fauxlidays… like Festivus on Seinfeld or the myriad events created by brands as an excuse to sell more product or the Hallmark Holidays of yore (before we started sending e-cards rather than paper ones) or SantaCon, an event dreaded by law enforcement officers and mothers. (See this post I previously […]

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