Bad Girl, Good Business

That Disney Magic

Reading Time: 3 minutes Perhaps I’ve been oblivious. Or, just a die-hard New Yorker who believes that the only great entertainment is in my own backyard. Or, maybe it’s because my daughters are older. (Even when they were younger, they sort of knew that Disney Princesses weren’t real people.) In any event, I’ve been living in a Disney-free zone for […]

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Branding My Ass! (Is the Brand Really Dead?)

Reading Time: 3 minutes Is branding still relevant in today’s digitally-obsessed marketing world? My simple answer is, “Hell yeah…maybe even more than ever.” I’m not talking about an awesome logo that looks the same on your Instagram feed as on your website, app, trade show booth and swag. And I’m definitely not talking about livestock branding which, like marketing branding has evolved. […]

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