Bad Girl, Good Business

My COVIDiary: Installment 1

Reading Time: 3 minutes What is your new normal? This moment in business and life is unlike anything we’ve ever had to face. Yes…I’ve lived and worked through a recession and personal and professional disruptions. But during those times I was able to conduct meetings, attend business-building events, and speak at large conferences and gatherings. The pandemic has changed […]

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Tech Companies Beware. Your Brand May Be Boring.

Reading Time: 3 minutes SaaS and other tech-based companies can learn something invaluable from “old school” branding. I used to work at Mastercard and Citibank. I was in fintech before it was dubbed fintech. The bottom line is that any technology-based product or service is basically a commodity. Mastercard was and is a piece of plastic (or series of […]

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