Bad Girl, Good Business

Waxing Poetic About One Great Brand Marketing Campaign

Reading Time: 2 minutesI sometimes praise a big brand that knows terrific marketing and values customer intimacy. European Wax Center has more than 800 locations. But they made me feel like their only client when they sent me a giant box one day. Inside the cardboard box was a beautiful purple box. And inside that box was… Imagine […]

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Social Voyeurism: Why Were You Looking at Me in 2020?

Reading Time: 3 minutesSorry if that headline sounds a bit creepy.  But we all know that provocative headlines and images suck the reader/viewer in. What else draws attention on social media?  Apparently, hair, ageism, sales enablement, martech, and (thankfully) thought leadership topics related to innovation were hot in 2020 — at least on LinkedIn. Being the data geek […]

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