Bad Girl, Good Business

Route 66 Installment #11: You Oughta Be in Pictures (or Not)

March 11, 2022

Reading Time: 4 minutesWhen this song was first recorded by Rudy Vallée in 1934, he never imagined TikToks, Reels, and reality TV. Warning: You may not be able to get this tune out of your head once you hear it. In fact, you may want to turn it into a TikTok dance. And I would have never imagined […]

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Meet Mimi (Again)

August 2, 2021

Reading Time: 2 minutesWho is Mimi? Sports teams have had mascots for years. And brands have iconic characters like Charlie the Tuna and The Pillsbury Dough Boy. So, a few years ago (2016, I believe),  I invested in a mascot for theONswitch. Her name is Mimi (as in me-me) because, quite frankly, I don’t really like to showcase […]

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