Bad Girl, Good Business

In Character: Are you mis-cast at work?

Reading Time: 3 minutes I confess…I was watching “The Bachelor” on TV last night As a brand consultant and content developer (a fancy name for writer), I am amused and fascinated by the show’s casting. I imagine a group of people sitting around a table in Hollywood and saying things like, “She’d be perfect as the crazy one!” (The […]

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You found WHAT? (or why you should be concerned about your Google cred in 2016)

Reading Time: 3 minutes Google yourself. But not right this second. Finish reading this post first. And then call or e-mail me. I can help you. I have never spent a penny on search engine optimization (SEO) or search engine marketing (SEM) for my business (theONswitch) and myself (Nancy A. Shenker). And yet we’re pretty easy to find. And, with […]

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