Bad Girl, Good Business

Snowcial Media: Blogging the Blizzard

Reading Time: 2 minutes Yes…it snowed. How could you miss it? Social media has completely changed the way we forecast and respond to the weather. Of course, it’s been terrific content fodder for all of us writer types who love analogies! But here’s how else the proliferation of technology has changed how we all respond to the white stuff: […]

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Pulse-ating: What drives readership on LinkedIn?

Reading Time: 3 minutes “Should I write a blog?” a colleague asked me the other day He had written a few posts on LinkedIn and had gotten a decent level of engagement, so he was trying to figure out if he should keep writing. The simple and short answer to that question is, “Don’t blog unless you haveĀ an ongoing […]

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