Bad Girl, Good Business

Immediate Gratifiers & Spoilers: Super Bowl Part 1

Reading Time: 3 minutesIndulge me in this feminist/marketer/sports viewer rant for a few minutes… Can’t we ever be surprised anymore? Should I be happy — or cynical — that advertisers are acknowledging women and minorities? And do I really need to be on the field with the players? Or wear a silly “helmet?” As much as I’ve loved […]

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Don’t Stand So Close to Me…Is Proximity Marketing Cool or Creepy?

Reading Time: 3 minutesNot only will Santa know if you’ve been naughty or nice this year… But he may also know exactly when you’re leaving for grandmother’s house…and his brand elves may encourage you to stop for a pumpkin spice latte en route. When you see mommy kissing Santa Claus, you can capture the moment with Snap’s Spectacles and make sure […]

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