Bad Girl, Good Business

The 100 Years Club Installment #113: Getting the B(r)and Together

Reading Time: 4 minutesI grew up learning how to build and manage brands (e.g., Mastercard’s Priceless campaign, launching countless new products/services, and securing major media mentions for clients by establishing them as thought leaders). But… Doing it for my own brand was a whole different game. My work brand (theONswitch) has been around for 21 years and is […]

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HOT HOT HOT birthday news from the 100 Years Club

Reading Time: 2 minutesToday (2.10.25) is my birthday. I’m 69. What have I been up to for the past 6 (almost 7) decades? Please bear with me as I (quickly) share my backstory: 1955: I was conceived 1965: A dorky, chubby, shy 9-year-old, I embraced my storytelling talents (and got a rejection slip from the New Yorker Magazine when my […]

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