Bad Girl, Good Business

Posts Tagged with: trade shows

ZOOM and SNOOZE

OK, event people… Time for some (really) tough love. We’re now heading into our second year of virtual events. Isn’t it time that we created online “experiences” that entail more than just taking a three-day conference or endless sponsor blah-blah and squishing it into a small screen? Event planners and sponsors: I appreciate your gift […]

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The Show Must Go On (The Trade Show, That Is)

I confess — I’m a “show dog” (as one of my colleagues dubbed us). I attended my first trade show/conference at 24. It was a brain surgery event (no joke) and I was sent cross-country with boxes of books, no clear direction, and an ample expense account. At 64, I braved COVID-19 and attended B2BMX […]

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