Bad Girl, Good Business

Posts Tagged with: the silver hair playbook

The 100 Years Club Installment #2: I’m Dead (According to Instagram)

Reading Time: 3 minutes Even the beloved 104-year-old Mr. Peanut got a proper funeral* Imagine my total shock when I decided to boost a recent post about aging and ageism and discovered that Instagram’s ad targeting stops at 65. Unlike Facebook, Instagram doesn’t even add a + sign after the number. What’s even more disturbing is that 5 percent […]


The 100 Years Club Installment #1: Playing the Fourth Quarter (and Beyond)

Reading Time: 3 minutes As I kick off (pun intended) my 67th year… I decided to do my own mini-review of the 2023 Super Bowl ads. First, some stats. About 50 percent of my age group watches the game. Women account for about 50 percent of the current viewing population. Rihanna’s aerial feats while pregnant were pretty thrilling. I […]