Bad Girl, Good Business

Posts Tagged with: technology

Tech Companies Beware. Your Brand May Be Boring.

SaaS and other tech-based companies can learn something invaluable from “old school” branding. I used to work at Mastercard and Citibank. I was in fintech before it was dubbed fintech. The bottom line is that any technology-based product or service is basically a commodity. Mastercard was and is a piece of plastic (or series of […]

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My Night at the Geek Prom

I use the term “geek” with only fondness and admiration. Those of us who love technology are simply drawn to events that feature innovation superstars. This month, hundreds of us gathered at DesTech at the Camelback Marriott to see Steve Wosniak (aka the Woz) ride a Segway to the stage. Although his worth is valued at […]

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