Bad Girl, Good Business

Posts Tagged with: marketing

Pitch and Release: PR Basics in the Digital World

Public relations and media pitching has changed.  That’s the understatement of the week. I often have conversations with clients and prospects about how they can get into the media. First, the media is not just newspapers and magazines and TV and radio. It’s websites and blogs and web TV talk shows, and online event listings, […]


Marketing Tech Stacks: Like My Shoe Collection (But Not)

I must have missed the memo about marketing tech stacks… I was clueless about them until a few months ago. I’ve been dealing mostly with “little data” over the past 12 years since I started my own business. I avoided big brands like the plague. Having worked for them, I was simply tired of the bureaucracy and […]