Bad Girl, Good Business

Posts Tagged with: innovation

Tech Companies Beware. Your Brand May Be Boring.

SaaS and other tech-based companies can learn something invaluable from “old school” branding. I used to work at Mastercard and Citibank. I was in fintech before it was dubbed fintech. The bottom line is that any technology-based product or service is basically a commodity. Mastercard was and is a piece of plastic (or series of […]

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Yee-Haw! So Begins My 2019 Plan

Well, actually my plan starts with a list of 2018 accomplishments. But the header could have just as easily been “Yee-Haw!” which is defined as “an expression of enthusiasm or exuberance, typically associated with cowboys or rural inhabitants of the southern US.” Although I’m not currently rural, I’m about 20 minutes away from Cave Creek, […]

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