Bad Girl, Good Business

Posts Tagged with: innovation

My Once-a-Decade Holiday Letter

Ho, ho, ho and fa, la, la. 2020 is sort of a big deal. However, those of you who know me are aware that I don’t need much of an excuse to recap and make a list. I’ve never been one to do those annual “holiday update” letters, summarizing all the cheery family news from […]

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Tech Companies Beware. Your Brand May Be Boring.

SaaS and other tech-based companies can learn something invaluable from “old school” branding. I used to work at Mastercard and Citibank. I was in fintech before it was dubbed fintech. The bottom line is that any technology-based product or service is basically a commodity. Mastercard was and is a piece of plastic (or series of […]

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