Bad Girl, Good Business

Branding My Ass! (Is the Brand Really Dead?)

Is branding still relevant in today’s digitally-obsessed marketing world? My simple answer is, “Hell yeah…maybe even more than ever.” I’m not talking about an awesome logo that looks the same on your Instagram feed as on your website, app, trade show booth and swag. And I’m definitely not talking about livestock branding which, like marketing branding has evolved. […]


We Must Be Depressed (Again): My Take on the 2017 Oscars

The movie musical was popular during the Great Depression To quote one website, “Politicians often allotted Hollywood the task of “cheering Americans up” during the Depression, hoping that the entertainment industry could play a key role in distracting Americans from the horrors of the economic downfall.” Perhaps that’s why La La Land has been so […]