Bad Girl, Good Business

Tech Companies Beware. Your Brand May Be Boring.

SaaS and other tech-based companies can learn something invaluable from “old school” branding. I used to work at Mastercard and Citibank. I was in fintech before it was dubbed fintech. The bottom line is that any technology-based product or service is basically a commodity. Mastercard was and is a piece of plastic (or series of […]

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April Was the Cruelest Month

Whoa! That’s a pretty heavy title for a post. Never a huge T.S. Eliot fan, I even had to Google what that line means. In short, memories are triggered by springtime, and despair abounds as the numbness of winter melts. Oy! Eliot was clearly not a happy dude. You probably don’t want to get depressed […]

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