Bad Girl, Good Business

Posts Tagged with: branding

Happy National Superhero Day!

Reading Time: 4 minutes We’ve decided to turn this Marvel “fauxliday” (fictional holiday) into an entire month of insights and celebration. This is an update to a post I published about five years ago. It just goes to show that superheroes and comic books are truly timeless. Back in 2016, I had just taught a beta version of my […]

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“That’s What I Like” (and Why): An Ode to Pepsi

Reading Time: 3 minutes Pepsi’s new tagline is actually spot-on. I happen to like Pepsi Some brands appeal to me simply because of habit and inertia. Others really earn my love. I just finished researching stats about brand loyalty for one of my clients and then an e-mail/press release from Pepsi landed in my inbox. It was about Pepsi’s […]

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