Bad Girl, Good Business

Posts Tagged with: branding

Tech Companies Beware. Your Brand May Be Boring.

SaaS and other tech-based companies can learn something invaluable from “old school” branding. I used to work at Mastercard and Citibank. I was in fintech before it was dubbed fintech. The bottom line is that any technology-based product or service is basically a commodity. Mastercard was and is a piece of plastic (or series of […]

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Branding My Ass! (Is the Brand Really Dead?)

Is branding still relevant in today’s digitally-obsessed marketing world? My simple answer is, “Hell yeah…maybe even more than ever.” I’m not talking about an awesome logo that looks the same on your Instagram feed as on your website, app, trade show booth and swag. And I’m definitely not talking about livestock branding which, like marketing branding has evolved. […]

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