Bad Girl, Good Business

Posts Tagged with: branding

Branding My Ass! (Is the Brand Really Dead?)

Is branding still relevant in today’s digitally-obsessed marketing world? My simple answer is, “Hell yeah…maybe even more than ever.” I’m not talking about an awesome logo that looks the same on your Instagram feed as on your website, app, trade show booth and swag. And I’m definitely not talking about livestock branding which, like marketing branding has evolved. […]

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Immediate Gratifiers & Spoilers: Super Bowl Part 1

Indulge me in this feminist/marketer/sports viewer rant for a few minutes… Can’t we ever be surprised anymore? Should I be happy — or cynical — that advertisers are acknowledging women and minorities? And do I really need to be on the field with the players? Or wear a silly “helmet?” As much as I’ve loved […]

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