Screw the Shadow…Drink a Beer Tonight!
I love the concept of fauxlidays…
like Festivus on Seinfeld or the myriad events created by brands as an excuse to sell more product or the Hallmark Holidays of yore (before we started sending e-cards rather than paper ones) or SantaCon, an event dreaded by law enforcement officers and mothers. (See this post I previously wrote about holidays and fauxlidays.)
Fauxlidays (and real holidays) are terrific for small- and mid-sized businesses. They provide great content for social media, terrific themes for events, and new ways to drive new traffic and sales (especially for restaurants, bars, and retail stores).
My friend and client Jim created an event last year to celebrate his marketing department’s record-breaking January results. He dubbed it HoundGrog Day. This year, it has a trademark pending and a logo. (Thanks Anna!)
The premise is quite simple. On February 2nd, people tend to get all freaked out if the groundhog sees its shadow. On Super Sunday, people who are cheering for the losing team will be bummed-out on Monday morning. This year, lots of people are stressing-out and flipping-out about world events.
So, tonight (February 1st), we should celebrate all the good things that happened in January, enjoy a beer (or beverage of ones choice) with friends/family, and get ahead of the shadow…not behind it.
Next year perhaps it will be a national event…with merchandise, pub crawls, and branded brew. Stay tuned and happy HoundGrog Day!